MAGIC STICK ENTERTAINMENT

NEWS LETTER

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NEW ARRIVAL

2019.05.19

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JOYRYDE × MAGIC STICK Merch capsule collection at CLUB PARK TOKYO

2019.05.07

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NEW ARRIVAL

2019.05.01

LOOK BOOK

2019 SPRING & SUMMER Volume.17 NOT APPLICABLE

　MORE INFO　

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VIDEO

from MAGICSTICK_TYO on Vimeo.

In the market there are tons of brands with no concept.
Brands that only follow the main stream fad and trends.
MAGIC STICK ENTERTAINMENT is not a brand that can be compared with these so called "FAST FASHION" brands.
With the strong background of music, we produce products with a statement.
10 years experience in apparel, we choose the finest material, function and fit to produce high quality daily wear.
To make the items that will impress people in all genre, we took off all unnecessary details and made the design clean.
Since our designs are clean and simple, it never gets outdated.
Clothing shouldn't be thrown away after the season is over.
We are not making products for mass media's coverage.
Our products are produced in small numbers for small amount of people.
The choice is always yours but from our collection, we hope that people will think twice about mass consumed fashion.
Either you melt to mass or make a statement
The Choice is Yours

私達は、現在の余剰なアパレルに埋もれる事のない、音楽的、文化的バックボーンがあり、
マテリアル、機能性、着心地は当然ながら10数年アパレルメーカーにて培った知識を
全て注ぎ込んだハイクオリティーデイリーウェアを展開しています。
ジャンルに捕われず、エイジレスであらゆるユーザーに納得して頂ける様、無駄なディティールは全てそぎ落とし、
現在主流のシーズン使い捨ての洋服に対しアンチテーゼを掲げ、
長年クローゼットの主役として活躍出来るアイテム作りを行なっています。
今後もファストファッションと呼ばれるマスメディア向けの大量消費型アパレルではなく、
本当に洋服が好きな極限られた人々へ向け少量での生産を続けます。
このレーベルを通し、１人でも多くの人々に”使い捨て”への価値を見直して
モノを大切にし大量消費に疑問を持って頂く事を目指しております。
大量消費の世界に溶け込むか、自分の主張をするか
選ぶのはあなたです。